Our Brand Strength
Great brands leave an indelible impression with consumers through the clever use of visual clues, or mnemonics, like the Choices Flooring name, logo and brand marque.
Whilst the Choices Flooring brand has these attributes, it also has the inherent promise of our core brand idea and what we offer consumers – choices.
More surface choices, more contemporary colours and patterns, more versatile textures and more ways to help your consumers find the floor they’ve been searching for… without the hassle of travelling all over town.
Cut through advertising
At Choices Flooring, we believe in strongly supporting our associated brands at every consumer touch point throughout the selection and buying process.
That’s why we invest heavily in focused marketing programs that consistently drive consumers to our retailers and deliver coverage across any country.
It starts with our impactful and highly memorable television and online commercials. The emotion and energy of these commercials are unique to the category. Our campaigns roll out into other advertising mediums, including radio, press, catalogue and other online elements. And more particularly into local area marketing where the Choices Flooring offers come to life in each retailer’s local area.
In 2014, Choices Flooring launched the first retail flooring industry magazine. Branded Inspiring Choices, this magazine was filled with 92 pages of product images, cleaning tips and stylist editorials. Due to its success, the 2015 edition has just launched and boasts a print run of over 500,000 with full magazine integration into lifestyle best sellers Australian House & Garden and Real Living.
Therefore distributing the magazine into every newsagency, supermarket and service station across the country. The 2016 edition is already in production with plans to rollout throughout Australia.
At Choices Flooring, we also have an internal studio made up of multimedia, photographic and design capabilities. Our dedicated marketers and designers on staff, means we not only save time and money, we also have an intimate understanding of the industry as opposed to outside agencies.
Traditionally each year the Marketing Team rollout seven integrated marketing communication campaigns on behalf of their Member retailers. A mix between price point and branding call to actions, each campaign has a mix of advertising, which range from television, press and radio, to billboards and online.
The Marketing at Choices Flooring is innovative and that’s why each year we have industry bodies wanting to work and advertise with us.